{"id":8432,"date":"2024-02-27T10:22:18","date_gmt":"2024-02-27T10:22:18","guid":{"rendered":"https:\/\/alchemy-asia.com\/en\/?p=8432"},"modified":"2024-02-29T11:22:48","modified_gmt":"2024-02-29T11:22:48","slug":"cointreau-margarita-challenge","status":"publish","type":"post","link":"https:\/\/alchemy-asia.com\/en\/press-coverage\/cointreau-margarita-challenge\/","title":{"rendered":"WELCOME BACK TO COINTREAU MARGARITA CHALLENGE 2024"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.cointreau.com\/int\/en\/sites\/int\/files\/styles\/image_slide\/public\/image-slide-images\/Design%20sans%20titre.jpg?itok=DTTj6bBU\" alt=\"Cointreau Margarita Challenge finalists\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">The Cointreau Margarita Challenge is back for a fourth year! Cointreau is once again challenging bartenders from around the world to create the best Margarita on earth. Until 31 March 2024, all mixologists are invited to reinterpret the iconic Original Margarita recipe, evoking the unique flavor and pizazz of their city.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\n<table style=\"border-collapse: collapse; width: 1017px; margin: 0px auto; height: 335px;\">\n<thead>\n<tr>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.cointreau.com\/int\/en\/sites\/int\/files\/styles\/text_with_image_block_image\/public\/text-with-image-block-images\/Design%20sans%20titre%20%287%29.jpg?itok=hqtQewzk\" alt=\"finalists\" width=\"450\" height=\"450\" \/><\/td>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\">\n<h2 style=\"font-size: 30px;\"><strong>THE CHALLENGE<\/strong><\/h2>\n<div class=\"app-text-block__content__body\">\n<div class=\"wax-wysiwyg-content text-left\"><strong>FOR THE 4TH EDITION OF THE MARGARITA CHALLENGE,<\/strong>\u00a0the cocktail pioneer invites the world\u2019s most talented bartenders to bring their city and roots to the creation of this iconic Cointreau cocktail.After a smashing success in 2023, where it celebrated the Original Margarita&#8217;s 75th birthday with over 1,200 exquisite recipe submissions, Cointreau is thrilled to unveil the 4th edition of its Margarita Challenge. This time, the challenge won\u2019t just put an iconic cocktail center stage\u2014<strong>it will capture the very essence of global cities in a drink.<\/strong><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<table style=\"border-collapse: collapse; width: 1017px; margin: 0px auto; height: 335px;\">\n<thead>\n<tr>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\">\n<div class=\"app-text-block__content__title app-text-block__content__title--color\">\n<h2 style=\"font-size: 30px;\">THE THEME<\/h2>\n<\/div>\n<div class=\"app-text-block__content__body\">\n<div class=\"wax-wysiwyg-content text-left\">\n<p>The 2024 edition of Cointreau\u2019s annual Margarita Challenge celebrates this mixology milestone, inviting bartenders around the world<strong>\u00a0to brew their own spin on the Margarita, evoking the unique flavor and pizazz of their city.<\/strong>\u00a0As a nod to the versatility of the classic cocktail, we&#8217;re inviting professional bartenders to integrate local ingredients and pay a spirited homage to their culture and identity. This is a toast to their roots, offering a journey into culture with every sip.<\/p>\n<p>Only four easy rules :<\/p>\n<p>+ Use at least 25ml of Cointreau l\u2019Unique<\/p>\n<p>+ Salt<\/p>\n<p>+ Focus on the use of local ingredients where possible<\/p>\n<p>+ The look of your drink must reflect the city it refers too.<\/p>\n<p>The creativity and expertise of each participant will determine the rest.<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\">\n<div class=\"app-text-block__content__body\">\n<div class=\"wax-wysiwyg-content text-left\"><img decoding=\"async\" src=\"https:\/\/www.cointreau.com\/int\/en\/sites\/int\/files\/styles\/text_with_image_block_image\/public\/text-with-image-block-images\/Design%20sans%20titre%20%281%29.jpg?itok=XgGvxWu5\" alt=\"The Theme\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<table style=\"border-collapse: collapse; width: 1017px; margin: 0px auto; height: 335px;\">\n<thead>\n<tr>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\"><img decoding=\"async\" src=\"https:\/\/www.cointreau.com\/int\/en\/sites\/int\/files\/styles\/text_with_image_block_image\/public\/text-with-image-block-images\/Design%20sans%20titre%20%282%29.jpg?itok=OooinExd\" alt=\"THE PRIZE\" \/><\/td>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\">\n<h2 style=\"font-size: 30px;\"><strong>THE PRIZE<\/strong><\/h2>\n<div class=\"app-text-block__content__body\">\n<div class=\"wax-wysiwyg-content text-left\">Once selected, ten finalists will be flown to France for three days of immersive visits and mixology challenges, culminating in\u00a0<strong>a final hosted at Cointreau\u2019s historic mansion, in Angers.<\/strong>\u00a0There, the best recipe will be selected, and the first-place winner will walk away with an additional\u00a0<strong>trip for two to France<\/strong>, a\u00a0<strong>sponsor budget which will allow them to take off on a tour to promote their own creative<\/strong>\u00a0take on the Original Margarita in the best cocktail bars selected by Cointreau.<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<table style=\"border-collapse: collapse; width: 1017px; margin: 0px auto; height: 335px;\">\n<thead>\n<tr>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\">\n<div class=\"app-text-block__content__title app-text-block__content__title--color\">\n<h2 style=\"font-size: 30px;\">THE BONUS<\/h2>\n<\/div>\n<div class=\"app-text-block__content__body\">\n<div class=\"wax-wysiwyg-content text-left\">\n<p>You\u2019ll also get the chance to meet and to be assessed by a\u00a0<strong>jury of only World Best Bars!<\/strong><\/p>\n<p>Moreover, If you are part of the 40 best Margarita you will have a worldwide visibility on our website.<\/p>\n<\/div>\n<\/div>\n<\/td>\n<td style=\"border: 1px solid #fa4517; text-align: left; padding: 8px; vertical-align: middle; background-color: #fa4517; color: #ffffff;\">\n<div class=\"app-text-block__content__body\">\n<div class=\"wax-wysiwyg-content text-left\"><img decoding=\"async\" src=\"https:\/\/www.cointreau.com\/int\/en\/sites\/int\/files\/styles\/text_with_image_block_image\/public\/text-with-image-block-images\/Design%20sans%20titre%20%289%29.jpg?itok=y2lQCkr1\" alt=\"THE BONUS\" \/><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center; color: #ffffff;\"><button href=\"https:\/\/www.cointreau.com\/int\/en\/cointreau-margarita-challenge?fbclid=IwAR2lzDIOp-B3_q36SNLSTnw__KeXOF2NViv9DZtP6gzTRWwLlZCirAcQqn0\" class=\"aligncenter\" style=\"background-color: #fa4517; padding: 10px 20px; border: 1px solid #fa4517;\">Register here<\/button><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Cointreau Margarita Challenge is back for a fourth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WELCOME BACK TO COINTREAU MARGARITA CHALLENGE 2024 - Alchemy Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alchemy-asia.com\/en\/press-coverage\/cointreau-margarita-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WELCOME BACK TO COINTREAU MARGARITA CHALLENGE 2024 - Alchemy Asia\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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