FOR THE 4TH EDITION OF THE MARGARITA CHALLENGE, the cocktail pioneer invites the world’s most talented bartenders to bring their city and roots to the creation of this iconic Cointreau cocktail.After a smashing success in 2023, where it celebrated the Original Margarita’s 75th birthday with over 1,200 exquisite recipe submissions, Cointreau is thrilled to unveil the 4th edition of its Margarita Challenge. This time, the challenge won’t just put an iconic cocktail center stage—it will capture the very essence of global cities in a drink.

The 2024 edition of Cointreau’s annual Margarita Challenge celebrates this mixology milestone, inviting bartenders around the world to brew their own spin on the Margarita, evoking the unique flavor and pizazz of their city. As a nod to the versatility of the classic cocktail, we’re inviting professional bartenders to integrate local ingredients and pay a spirited homage to their culture and identity. This is a toast to their roots, offering a journey into culture with every sip.

Only four easy rules :

+ Use at least 25ml of Cointreau l’Unique

+ Salt

+ Focus on the use of local ingredients where possible

+ The look of your drink must reflect the city it refers too.

The creativity and expertise of each participant will determine the rest.

Once selected, ten finalists will be flown to France for three days of immersive visits and mixology challenges, culminating in a final hosted at Cointreau’s historic mansion, in Angers. There, the best recipe will be selected, and the first-place winner will walk away with an additional trip for two to France, a sponsor budget which will allow them to take off on a tour to promote their own creative take on the Original Margarita in the best cocktail bars selected by Cointreau.

You’ll also get the chance to meet and to be assessed by a jury of only World Best Bars!

Moreover, If you are part of the 40 best Margarita you will have a worldwide visibility on our website.